P Legal

Privacy policy and Terms and Conditions.

The privacy policy and terms of use for the Equestrily service. In force from 6 August 2026

1. The service operator and contact

Developti Studio d.o.o.
Ulica 8. Februarja 15
2204 Miklavž na Dravskem polju, Slovenia
VAT number: SI15195872
Company registration number: 9597395000
Email: [email protected]

(hereinafter the »operator« or »we«). The Equestrily service comprises the website equestrily.com, the web application at equestrily.app and the Equestrily mobile app for iOS and Android (together the »service« or the »app«).

This document is both the terms and conditions and the privacy notice. Please address any question about the terms, invoices or personal data to [email protected]; we reply without undue delay.

2. Validity and acceptance of the terms

These terms and conditions govern the relationship between the operator and every person who uses the service (the »user«). On registration the user expressly confirms that they have read and accept the terms; the confirmation and its time are recorded. By using the service — even without an express confirmation — the user agrees to these terms and to the processing of personal data as described in chapters 11 to 15. If you do not agree with the terms, do not use the service.

Anyone accepting the terms on behalf of a club, association or company warrants that they are authorised to do so and that the terms bind that legal entity.

In addition to these terms, special conditions may apply to individual modules or campaigns; they are published alongside the feature itself. In the event of a discrepancy, the special conditions prevail for that feature, and otherwise these general terms apply.

3. Description of the service

Equestrily is a digital platform for equestrian clubs, riding instructors and riders or horse owners. Among other things it supports: managing clubs, locations, arenas and horses; schedules, lessons and bookings; communication and notifications; horse care, documents and expenses; a diary of rides and trainings with GPS tracking; riding trails and community content; camps and competitions; settlements and payouts; and paid subscriptions and modules.

  • The set of features may change — the operator may add, change or discontinue them, and will inform users in advance of material changes.
  • We strive to provide the service without interruption, but we do not guarantee any particular availability. We may temporarily suspend operation for maintenance, upgrades and security work; where possible we give advance notice of planned work.
  • Individual features may be marked as experimental (»beta«). Such features are provided as they are, without warranty, and we may change or withdraw them at any time.
  • To use the service the user needs their own device, an internet connection and — for the mobile app — an Apple App Store or Google Play account. The cost of the device and of data transfer is borne by the user.
  • Weather forecasts, maps, riding trails and similar content come from external sources and are informative in nature.

4. Account and registration

  • On registration, true and complete details must be provided and kept up to date.

  • The user is responsible for safeguarding their password and for all activity through their account. Notify us immediately if you suspect misuse.

  • The account is personal and non-transferable; sharing access with other people is not permitted. The account is tied to a role (club/owner, instructor or rider).

  • Creating multiple accounts for the same person in order to avoid payment, restrictions or measures taken by the operator is not permitted.

  • The service may be used independently by persons aged 16 or over; for younger users, a parent or guardian enables use, accepts these terms on their behalf and is responsible for their use of the service.

  • Misuse of the service is prohibited, including: unauthorised access, interference with operation, circumventing technical limits, automated data collection (»scraping«), reselling or sublicensing access to third parties, reverse engineering, publishing unlawful or offensive content, and any use contrary to the law.

  • Where misuse is reasonably suspected, the operator may temporarily restrict the account until the matter is clarified.

5. Roles, clubs and relationships between users

Equestrily is a technical tool that lets users organise their work and make arrangements with one another. The operator is not a party to the relationships between users — a contract for a lesson, horse care, club membership, a camp or a competition arises directly between the users involved.

  • The operator does not provide or organise riding services, does not act as an intermediary in them and gives no warranty as to their quality, safety or delivery.
  • The prices of lessons, membership fees, care and other services are set by the users themselves. A price shown in the app is information from the provider, not an offer by the operator.
  • Payments between users (e.g. a rider to an instructor, a member to a club) generally take place directly between them, outside the service. Monthly settlements and payout reports are a record-keeping aid and do not mean that a payment has been received or made through the operator.
  • Each user is responsible for any tax, accounting and other obligations arising from their own work.
  • The club, or the club owner, is responsible for the accuracy of the data it enters about its members, horses and events, for having an appropriate legal basis for entering them and for informing the individuals concerned about the processing.
  • A cancelled lesson, a delay, an injury, or a dispute about payment or the quality of a service are settled directly between the participants. On request the operator may provide technical data (e.g. the time of a booking), but it is not an arbiter in disputes.

6. Subscription and payments

  • The prices of subscriptions and paid modules are published on the Pricing page and in the app. Prices for consumers include VAT.
  • Card payments are processed by the payment service provider Stripe; the operator does not store card details. Purchases made through the Apple App Store or Google Play are also subject to the terms and rules of those stores.
  • A subscription is taken out for a monthly or yearly period and renews automatically at the end of the period, charging the stored payment method until the user cancels it.
  • Where a free trial period is offered, it converts automatically into a paid subscription when it ends, unless the user cancels before then.
  • Payment by pro forma invoice (bank transfer) is also possible by arrangement; in that case access is extended when the payment is received. For companies and clubs we issue e-invoices to the VAT number.
  • A club may cover its members' subscriptions fully or in part. A sponsored subscription applies for as long as the club pays for it; when the sponsorship ends the member may take the subscription over themselves, otherwise access to paid features is restricted.
  • Additional paid modules are charged pro rata to the end of the current period when they are switched on, and renew together with the subscription thereafter.
  • Moving to a higher plan takes effect immediately and is charged pro rata; moving to a lower plan takes effect from the next billing period, with no refund of the difference for the current period.
  • The operator may change prices; users are informed in advance and the new price applies from the next billing period. If the user does not agree with the change, they may cancel the subscription before the new period begins.
  • If a renewal payment fails, the operator retries it; if the payment does not succeed within the grace period, access to paid features is restricted until the outstanding amounts are settled. Data remains stored during this time, except in the case of deletion under chapter 9.
  • An unjustified chargeback or an unpaid debt is grounds for immediate restriction of access; any collection and bank charges are borne by the user.

7. Refunds and withdrawal from the contract

We do not refund subscription periods that have already been charged — neither for monthly nor for yearly subscriptions. This applies also if the user does not use the service during the paid period, cancels the subscription, moves to a lower plan, leaves a club, or deletes their account before the period ends.

  • Cancelling the subscription takes effect at the end of the current billing period: until then the account works normally and the paid features remain available, and no new period is charged.
  • We do not make pro rata refunds for unused days, weeks or months.
  • By expressly consenting to the immediate start of the digital service, the user loses the right of withdrawal under Article 43.č of the Slovenian Consumer Protection Act (ZVPot-1) in respect of the service already performed. This consent is given when the subscription is taken out.
  • We issue a refund only where the payment should not have happened — for example a proven double charge, a technical error on our side, or a charge after a cancellation had already been made. The refund goes back to the same payment method, as a rule within 14 days of confirmation.
  • If the operator discontinues the service, periods already paid for and not used are refunded pro rata (chapter 8).
  • Consumers' statutory rights that cannot be excluded (for example in respect of non-conformity of digital content or a digital service) remain unaffected.

8. Duration, cancellation and termination

  • The user may cancel the subscription at any time in the app or by writing to [email protected]; access remains unchanged until the end of the paid period, after which the account switches to the free or limited mode.
  • Cancelling the subscription is not the same as deleting the account. Data remains stored until the user deletes the account (chapter 9) or until the automatic deletion of inactive accounts takes effect.
  • The operator may temporarily restrict or close an account in the event of a breach of these terms, misuse of the service, a threat to security or unpaid obligations; where possible, we warn the user first and give a reasonable period to remedy the breach. In cases of serious breaches, or where the law requires it, we may act immediately.
  • Where an account is closed because of a breach, the user is not entitled to a refund of amounts already paid.
  • The operator may discontinue the service as a whole; in that case we inform users in good time, allow data to be exported within a reasonable period, and refund periods already paid for and not used on a pro rata basis.

9. Account deletion and data export

  • The user may request permanent deletion of their account at any time and without giving a reason — in the app under Settings → Delete account, or by writing to [email protected] from the email address the account is registered with.

  • The request must be confirmed with a code sent to the user's email address. This prevents deletion by third parties. Once confirmed, deletion begins and can no longer be undone.

  • Deletion permanently removes the user's personal data, content, posts, messages, photos, documents, GPS tracks and files. Data is removed from live systems immediately, and no later than within 30 days; from backups it is removed in their regular rotation cycle (no later than within 90 days).

  • If the user is a club owner, the club is deleted too, with all data belonging to it (locations, arenas, club horses, schedules, duties, announcements). The accounts of club members remain, but they lose their membership of that club. Before deleting, the owner can transfer the club to another member.

  • Content the user has shared with others and that has become part of a shared record (for example a confirmed lesson in the club schedule, a competition entry or an issued settlement) may remain with the recipient in anonymised form where the recipient has its own legal basis for it.

  • Issued invoices are retained for as long as tax and accounting law requires (as a rule 10 years), but separately and with no link to an active account.

  • Before deletion the user may request an export of their data in a machine-readable format; we send it to the registered email address without undue delay and no later than within one month.

  • Accounts of users whose access has expired and who have not used the service for a longer time are deleted automatically after a predefined period — before that the user receives an email warning with a reasonable period in which to keep the account.

10. User content and rules of conduct

The user keeps the rights to the content they upload and grants the operator a non-exclusive, royalty-free licence to store, process and display it to the extent necessary for the service to work. The licence ends when the content or the account is deleted.

  • The user warrants that they hold the necessary rights to the content they publish — including photographs showing other people, horses owned by others, or copyright-protected material.
  • Content is prohibited that is unlawful, offensive, hateful, misleading, violent or pornographic, that intrudes on others' privacy, infringes third-party rights, advertises without agreement, or depicts cruelty to or improper treatment of animals.
  • Chat, announcements and messages are there to organise work and the community. Harassment, spam, chain messages and mass sending of offers are not allowed.
  • Users can report objectionable content to [email protected]. The operator does not screen content in advance, but may remove or hide it after a report or a detected breach, and may restrict the account in the case of repeated breaches. We inform the user of the measure and give them a chance to respond, unless the law prohibits it.
  • Content in the service — including progress notes, ratings and descriptions of horse care — is not veterinary, medical or professional advice and does not replace the judgement of a qualified person.
  • The user must not collect, export or use other users' data (contacts, schedules, routes) for purposes outside the service, and in particular not for marketing.

11. Protection of personal data (GDPR)

Who the controller is

For the data a user enters about themselves and for the operation of the service, the controller is Developti Studio d.o.o. Where a club keeps data in the app about its members, horses and activities, the club is an independent controller of that data, and the operator of the service acts as its processor, processing the data on its instructions and within the scope of these terms. The club must inform its members about the processing and have a legal basis for it.

What data we process

  • Account data: first name, surname, email, phone, address, postcode, town, country, role, profile picture; optionally body weight (for calculating calories).
  • Usage data: clubs and memberships, lessons, bookings, horses and their care, documents, expenses, ride and training diaries, posts, messages, photos.
  • Location data and GPS tracks: see chapter 12 for details.
  • Health and exercise data: see chapter 13 for details.
  • Payment data: card details are processed and stored exclusively by Stripe; the operator only sees the payment status, the subscription period and the invoices issued.
  • Technical data: tokens for login and push notifications, device and app version, IP address, basic operational logs for security and troubleshooting.

Purposes and legal bases

  • Performance of a contract (Art. 6(1)(b) GDPR): providing the service, bookings, communication, settlements, support.
  • Legal obligations (Art. 6(1)(c)): issuing and retaining invoices, tax obligations, responding to requests from competent authorities.
  • Legitimate interest (Art. 6(1)(f)): security of the service, preventing misuse and fraud, basic operational analytics, pursuing legal claims.
  • Consent (Art. 6(1)(a)): push notifications, optional data (e.g. body weight, photos), GPS recording, reading data from Apple Health or Health Connect, receiving newsletters. Consent can be withdrawn at any time, which does not affect the lawfulness of processing before the withdrawal.

Processors and transfers

We entrust data only to the contracted processors we need in order to run the service: Stripe (payments), Expo and Apple/Google (delivery of push notifications), the server hosting provider, the e-invoicing system provider, the email delivery provider. We have data processing agreements with all of them. We do not sell data and we do not pass it to third parties for their marketing purposes. Where a processor processes data outside the EU/EEA, the transfers are governed by the European Commission's standard contractual clauses.

Retention

We keep data until the account is deleted, or for as long as it is needed for the purposes for which it was collected. Operational logs are kept for up to 12 months, and issued invoices and accounting records in line with statutory periods (as a rule 10 years). Details on deletion are in chapter 9.

Automated decision-making

The service does not carry out automated decision-making or profiling with legal effects for the individual.

Rights of the individual

The user has the right of access, rectification, erasure, restriction of processing, data portability, objection and withdrawal of consent. We accept requests at [email protected] and answer them without undue delay, and no later than within one month. The user also has the right to lodge a complaint with the Information Commissioner of the Republic of Slovenia (Dunajska cesta 22, 1000 Ljubljana, [email protected]).

12. Location data and GPS tracking

We record location only when the user switches on recording of a ride, a training or a riding trail themselves. Without recording switched on, the app does not collect location and does not send it to the server.

  • What we use: a sequence of points (latitude and longitude, altitude, time, measurement accuracy) during an active recording. From these we calculate distance, duration, speed, pace and elevation gain.
  • Why: so that we can show the user a diary of rides and trainings, a map of the route, personal statistics and — if they choose so themselves — a riding trail shared with the community.
  • Location in the background: if the user allows background location access, the route is recorded even when the app is in the background or the phone is locked. This happens only during an active recording, which is visible at all times through a notification on the device and which the user can stop at any moment.
  • User control: the location permission can be withdrawn at any time in the device settings. The user can delete, hide or stop sharing an individual track; deleting the account deletes all of them.
  • Sharing: a track is visible only to the user by default. It becomes visible to others only when the user shares it themselves — within a club, in a post or among riding trails. On shared routes we can hide the first and last segment so that the exact home address is not revealed.
  • What we do not do: we do not use location for advertising, we do not sell it, we do not pass it to third parties for marketing purposes and we do not track the user with it outside a recording.
  • The calculated values are informative and depend on the accuracy of the device; they are not a measuring instrument.

13. Health and exercise data

If the user expressly allows it, the app reads data from Apple Health (iOS) or Health Connect (Android), or from a connected smartwatch. This data is a special category of personal data under Article 9 GDPR and we process it solely on the basis of the user's explicit consent.

  • What we use: heart rate (average and maximum) and calories burned during an individual training or ride; optionally body weight, which the user enters themselves and which is used only to calculate calories.
  • Why: solely in order to show the user their heart rate, calories and progress over time alongside their training. We do not use the data for any other purpose.
  • How we process it: reading and processing take place on the user's device. Only the final, calculated values tied to a specific training are stored on the server. The operator has no access to the raw health records in Apple Health or Health Connect.
  • What we do not do: we do not share health data with other users, clubs, trainers, insurers or advertisers, we do not sell it and we do not use it for profiling. We do not write it back into the service without consent.
  • User control: the permission can be withdrawn at any time in the device or app settings; further reading stops immediately. Values already stored can be deleted by the user together with an individual training or by deleting the account.
  • Warning: the values shown are informative, come from consumer equipment and are not a medical device. Do not use them for diagnosis, treatment or health decisions — consult a doctor for that.

14. Cookies and tracking technologies

  • On the website and in the web app we use strictly necessary cookies and local storage for login, the session, security and remembering the chosen language. These are needed for the service to work and no consent is required for them.
  • We use analytics cookies (e.g. Google Analytics) only if the user consents to them through the cookie banner. Consent can be changed or withdrawn at any time in the cookie settings.
  • We do not use advertising cookies or third-party trackers for marketing.
  • In the mobile app we do not use cookies; login and notifications rely on tokens stored in the device's secure storage.
  • Push notifications are received only by a user who has allowed them on their device; the permission can be withdrawn at any time in the device settings or in the app.

15. Data security

  • Data is transmitted encrypted (HTTPS/TLS), and passwords are stored solely as an irreversible hash.
  • Access to production data is limited to the people who strictly need it, who are bound by confidentiality, and it is logged.
  • We make backups regularly and keep systems updated. Even so, no system is completely secure; we cannot guarantee absolute security.
  • In the event of a personal data breach likely to pose a risk to individuals, we notify the Information Commissioner within 72 hours and the affected users without undue delay, where the GDPR so requires.
  • The user contributes to security with a strong and unique password, an up-to-date device and by reporting any suspected misuse immediately to [email protected].

16. Limitation of liability and force majeure

  • The service is provided »as is« and »as available«. We work towards uninterrupted operation, but we do not warrant that the service will always be free of errors or interruptions.
  • GPS tracking data, distances, speeds, elevation and calorie calculations and heart rate data are informative in nature and are not a measuring or medical device.
  • Riding, working with horses and taking part in events are at the user's own risk. The operator is not the organiser of riding activities and is not liable for personal injury or damage to animals or property arising from them.
  • Users themselves are responsible for the content they publish (posts, photos, routes, ratings, notes); the operator may remove objectionable content.
  • The operator is not liable for damage arising from incorrect or out-of-date data entered by users, from the conduct of other users, from data loss on the user's side, or from disruptions at third-party providers (payment system, app stores, hosting provider, network operator).
  • The operator is not liable for indirect or consequential damage, lost profit or lost revenue; total liability is limited to the amount the user paid for the service in the last 12 months. The limitations do not apply in cases of intent, gross negligence, or where mandatory law does not permit them.
  • Force majeure: the operator is not liable for failure to perform due to circumstances beyond its reasonable control (natural disasters, power or network outages, cyberattacks, strikes, acts of authorities, outages at key providers).
  • The user shall compensate the operator for damage and costs arising from third-party claims caused by the user's breach of these terms or of the law.

17. Intellectual property

The app, the Equestrily name and logo, the design, the source code, the texts and other content of the operator are its intellectual property and may not be copied, reproduced, modified or used outside the service without written consent.

The user keeps the rights to the content they upload and grants the operator the licence set out in chapter 10. If they send the operator suggestions for improvements, the operator may use them freely without any obligation towards the user.

18. Changes to the terms

The operator may change these terms. The version in force is always published on this page with the date it takes effect; we inform users of material changes in the app or by email at least 15 days before they take effect. Continued use of the service after the changes take effect constitutes acceptance of them; if the user does not agree with the changes, they may stop using the service and cancel the subscription before the current billing period ends.

19. Final provisions

  • If an individual provision of these terms proves invalid or unenforceable, this does not affect the validity of the remaining provisions; the invalid provision is replaced by a valid one that comes closest to its purpose.
  • If the operator does not enforce one of its rights immediately, this does not amount to a waiver of that right.
  • The user may not transfer their rights and obligations under these terms to a third party without the operator's consent. The operator may transfer the contract to a legal successor in the event of a corporate change or a sale of the business, and will inform users about it.
  • Notices to the user are sent to the email address given in the account or published in the app; they are deemed received on the next working day.
  • These terms, together with the price lists and any special conditions for individual modules, constitute the entire agreement between the user and the operator regarding the use of the service.
  • The original version of these terms is the Slovenian one. Translations into other languages are informative; in the event of a discrepancy, the Slovenian text prevails.

20. Subscriptions in the mobile app (iOS)

Purchases made in the Equestrily iOS app are charged to your Apple ID account. The subscription renews automatically unless you cancel it at least 24 hours before the end of the current period. You can manage or cancel your subscription in your App Store settings (Apple ID → Subscriptions). Purchases made through the App Store are subject to Apple's standard Terms of Use (https://www.apple.com/legal/internet-services/itunes/dev/stdeula/). Refunds for App Store purchases are handled by Apple.

21. Governing law and dispute resolution

These terms are governed by the law of the Republic of Slovenia, without applying its conflict-of-law rules. The parties shall endeavour to resolve disputes amicably; write to us at [email protected].

Disputes fall within the jurisdiction of the competent court at the operator's registered office, and for consumers the court of their place of residence where the law so provides. The operator does not recognise any provider of out-of-court consumer dispute resolution. The Online Dispute Resolution (ODR) platform is available at ec.europa.eu/consumers/odr.

In force from: 6 August 2026 · Version 2.0